Expo Franquicias Caribe

A visual identity that conveys leadership, collaboration, and growth across the Caribbean.

Expo Franquicia Caribe needed an identity that reflected professionalism, clarity, and connection. We developed a visual system that captures these qualities through a clean and modern design language—positioning the brand as a leading platform for business growth and collaboration across the Caribbean. The logo icon combines multiple symbolic elements: a star representing leadership, quality, and progress; lines of connection for communication and opportunity; and a sense of community that brings together clients, management, and teams.

To complement the formal presence of the brand, we used elegant, professional colors and incorporated abstract iconography inspired by people in communication—creating a visual identity that feels both structured and approachable.