Industry
Health Care
Services
Branding
Eye Zone
Design you can see and feel
Eye Zone Óptica’s identity blends precision, modernity, and professionalism. Inspired by optotypes used in visual acuity tests, we developed a bold geometric slab serif typeface that directly references the world of optometry.
Using the “o” and its accent mark in “óptica” as a foundation, we created a flexible icon system, including the main logo symbol. This visual language is enhanced with illustrations of essential tools like the phoropter and a blue color palette that conveys trust, calmness, and a contemporary feel.
Optics, Healthcare, Branding, Typography, Visual System, Professional, Trust, Design.
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