La Ceba

Premium meat cuts, refined identity

In a competitive market, visual identity is key to standing out. For La Ceba, a Puerto Rican brand of premium meat cuts, we created a unique concept that blends the classic with the modern—honoring its legacy while projecting a sophisticated image. We designed a logo with a modified serif font, evoking a vintage style, complemented by shadow effects that add a sophisticated and attractive touch. This design positions the brand as premium, minimalist, modern, and with a strong industry track record.

The look & feel is inspired by traditional sketch-style illustrations, representing different cuts of meat and livestock. For the packaging, we implemented a color blocking system by product category, using secondary colors to clearly and effectively differentiate them.