Hipódromo Camarero

With over 49 years of history, Hipódromo Camarero has established itself as the heart of Puerto Rican horse racing, combining tradition, excitement, and passion in every race.

Since the construction of the modern Hipódromo El Comandante in Carolina, it has been the stage for major competitions and a gathering place for fans of all ages, adapting to changes in the sport while keeping the essence of Puerto Rico’s horse racing culture alive. Today, Camarero is renewed with a rebranding that connects its historical legacy with the present and the future. We opted for a modern and minimalist approach that reflects the energy and passion of the races while preserving the essence of this tradition.

The new logo features a custom typeface inspired by the horse’s horseshoe, with sharp yet subtle endings that create a sense of fluidity and ensure readability from a distance. The icon depicts a horse without a jockey, following industry trends, with versions showing the head and the full body for greater dynamism and flexibility. The graphic elements are based on a grid system from the race program, incorporating patterns that reference the superstition of luck, as well as the track and the historic coin from Hipódromo El Comandante. The palette of blues and lime green adds energy and a sporty style to the entire identity. This renewal reflects how Camarero reinvents itself to remain relevant, bringing the excitement of horse racing to new generations without losing its historic essence.