Industry
Food & Drink
Services
Campaign
Kikuet
Flavor comes from within
This campaign was built around a clear goal: connecting the product with culture. It starts from a simple yet powerful idea, just like Kikuet empanadillas carry flavor inside, Puerto Ricans carry flavor within themselves, in the way they live, share, and celebrate.
From this insight, we developed a warm and relatable narrative that highlights cultural identity and pride, transforming the product into a symbol of shared moments. Its versatility allows it to adapt across seasons like holidays and summer while maintaining its core essence.
Food, Puerto Rico, Culture, Tradition, Campaign, Branding, Community, Lifestyle.
Book a meeting