Industry
Service
Services
Rebranding
Retail Group
Evolving to lead
After 27 years leading the retail landscape, we developed Retail Group’s new identity, aligned with its growth and current vision. The redesign preserves the brand’s essence while projecting a clearer, more contemporary, and technology-driven image.
We improved the logo’s legibility by adjusting the arrow exit in the “u,” maintaining the original “up” concept with greater clarity. A modern typeface with ink traps and a line art graphic system inspired by their team and services were introduced. A dynamic, youthful color palette reinforces their professional yet approachable personality.
Retail, Branding, Evolution, Strategy, Identity, Design, Modernization, Business.
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