Pro One

Pro One doesn’t sell auto parts, it sells possibilities.

Our challenge was to translate that purpose into a brand identity that reflected its true role within the automotive sector: building trust, supporting local businesses, and connecting with the people behind every workshop and every route. We created a solid and contemporary identity, with a visual language that balances technical precision and approachability, and a voice that communicates from a human perspective: work, trust, and continuity. The concept “PRO ONE, lo tiene.” (PRO ONE's got it.) became the creative axis that unifies all brand expressions, a tangible promise of quality, trust, and reliability.

From there, we developed a comprehensive visual architecture: • Brand Identity: redesign of logo, color palette, and functional typography. • Packaging: modular, clear, and consistent systems that reinforce professionalism and trust. • Space Design: signage, visual merchandising, and environmental design that bring the identity to the point of sale, enhancing the customer experience. Today, Pro One has a clear, modern, and consistent brand across all touchpoints — a brand built through strategy, design, and collaboration.